http://www.chadashley.com Chad Ashley - Creative Director Tue, 10 Jan 2012 02:36:38 +0000 http://www.chadashley.com en http://chadashley.com/JCPenney-Boards http://chadashley.com/following/chadashley.com/JCPenney-Boards Tue, 10 Jan 2012 02:36:38 +0000 Chad Ashley - Creative Director 74480 <img src="http://payload.cargocollective.com/1/0/7839/74480/jcp_glass_board.jpg" border="0" width="640" height="971" width_o="800" height_o="1214" src_o="http://payload.cargocollective.com/1/0/7839/74480/jcp_glass_board_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74480/jcp_shirt_board.jpg" border="0" width="640" height="744" width_o="800" height_o="931" src_o="http://payload.cargocollective.com/1/0/7839/74480/jcp_shirt_board_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74480/jcp_box_boards.jpg" border="0" width="640" height="744" width_o="800" height_o="931" src_o="http://payload.cargocollective.com/1/0/7839/74480/jcp_box_boards_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74480/jcp_xmas_board.jpg" border="0" width="640" height="971" width_o="800" height_o="1214" src_o="http://payload.cargocollective.com/1/0/7839/74480/jcp_xmas_board_o.jpg" align="left" /> A series of boards produced for JCPenney while at Somersault in Chicago. Role Designer http://chadashley.com/5-Seconds-Orange http://chadashley.com/following/chadashley.com/5-Seconds-Orange Tue, 10 Jan 2012 02:36:29 +0000 Chad Ashley - Creative Director 74096 My entry into Nick Campbell's "5 seconds and..." series. http://chadashley.com/Tonight-Show-Open http://chadashley.com/following/chadashley.com/Tonight-Show-Open Tue, 10 Jan 2012 02:36:24 +0000 Chad Ashley - Creative Director 74112 <img src="http://payload.cargocollective.com/1/0/7839/74112/3D_LOGO_INTRO_FLY_IN_cropped.jpg" border="0" width="640" height="366" width_o="2048" height_o="1171" src_o="http://payload.cargocollective.com/1/0/7839/74112/3D_LOGO_INTRO_FLY_IN_cropped_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74112/3D_LOGO_INTRO_STARFIELD_cropped.jpg" border="0" width="640" height="133" width_o="2048" height_o="425" src_o="http://payload.cargocollective.com/1/0/7839/74112/3D_LOGO_INTRO_STARFIELD_cropped_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74112/GLAMOUR_CONTACT_SHEET_ELE.jpg" border="0" width="640" height="359" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/7839/74112/GLAMOUR_CONTACT_SHEET_ELE_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74112/SHOWTIME_CONTACT_ELEG.jpg" border="0" width="640" height="359" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/7839/74112/SHOWTIME_CONTACT_ELEG_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74112/LOGO_ANIM_CONTACT_SHEET.jpg" border="0" width="640" height="359" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/7839/74112/LOGO_ANIM_CONTACT_SHEET_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74112/tom_hanks_alt_type.jpg" border="0" width="640" height="359" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/7839/74112/tom_hanks_alt_type_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74112/STAGE_ONE_CONTACT_SHEET_ELE.jpg" border="0" width="640" height="359" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/7839/74112/STAGE_ONE_CONTACT_SHEET_ELE_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74112/MUSIC_GUEST_CONTACT_SHEET_ELE.jpg" border="0" width="640" height="359" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/7839/74112/MUSIC_GUEST_CONTACT_SHEET_ELE_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7839/74112/WRITERS_CONTACT_SHEET_ELE.jpg" border="0" width="640" height="359" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/7839/74112/WRITERS_CONTACT_SHEET_ELE_o.jpg" align="left" /> Though the Tonight Show with Conan O'Brien was short-lived, our titles will remain forever. DK CHI was responsible for designing the open for Conan's new late-night home. It was a crazy, hectic job and I was glad to be a part of it. Below you can also find my own concepts that were never produced. Client The Tonight Show with Conan O'Brien Role CG Supervisor, Designer Executive Producer Kent Smith Producer Colin Davis http://chadashley.com/Safeway-Icons http://chadashley.com/following/chadashley.com/Safeway-Icons Tue, 10 Jan 2012 02:36:23 +0000 Chad Ashley - Creative Director 74099 A fairly large fully CGI spot for Safeway that shows off the variety of products you can save money on. My favorite part has to be the tree made out of pasta bags and pasta sauce. Client Safeway Role CG Supervisor Executive Creative Director Camm Rowland Executive Producer Kent Smith Producer Colin Davis CGI Amador Valenzuela, Chad Ashley, Aaron Kemnitzer Compositing Amador Valenzuela, Chad Ashley http://chadashley.com/Dr-Pepper-End-Tag http://chadashley.com/following/chadashley.com/Dr-Pepper-End-Tag Tue, 10 Jan 2012 02:36:15 +0000 Chad Ashley - Creative Director 74508 <img src="http://payload.cargocollective.com/1/0/7839/74508/drp_split_screen_reveal.jpg" border="0" width="640" height="359" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/0/7839/74508/drp_split_screen_reveal_o.jpg" align="left" /> An update to an existing campaign, Jeremy and I rocked this one out while working on a few other things. We were originally gonna use a shot bg plate but we decided a full cg approach would be better. Client Dr. Pepper Role Co-Creative Director, CG Supervisor, Look Dev Executive Producer Kent Smith Producer Brian Behling CGI Chad Ashley Compositing Jeremy Stuart http://chadashley.com/Falling-Skies http://chadashley.com/following/chadashley.com/Falling-Skies Tue, 29 Nov 2011 23:51:16 +0000 Chad Ashley - Creative Director 2383876 They say the world was created in seven days. Well, we're not god but we had two weeks to turn around this promo spot for the hit TNT series Falling Skies. This fully CGI spot intrigues the viewers and gives them a scary little overview of the show's plot-line. Client TNT Falling Skies Role Creative Director, Compositing, Look Dev Executive Creative Director Anthony Vitagliano Executive Producer Jeff Brecker Producer Colin Davis Editor Yu Hay Writer Tony Pawela CGI Todd Kumpf, Justin Reed, Tim Little Compositing Jeremy Stuart, Todd Kumpf, Justin Reed Additional Design Elliot Lim http://chadashley.com/Windows-Phone-Crave-Video http://chadashley.com/following/chadashley.com/Windows-Phone-Crave-Video Tue, 29 Nov 2011 23:43:29 +0000 Chad Ashley - Creative Director 2383820 Microsoft approached Digital Kitchen with a simple goal, to make a sexy video to get people excited about their new phone OS. Armed with nothing but a 3d model of the phone and the OS, we set out to create a fun and engaging video that communicates the intuitive-ness of the phone but has the feel of a luxury car commercial. Client Microsoft Windows Phone Role Creative Director, Look Dev Executive Creative Director Anthony Vitagliano Executive Producer Jeff Brecker Producer Chris Hill Editor Andrew Maggio CGI Todd Kumpf, Justin Reed, Tim Little Compositing Jeremy Stuart, Todd Kumpf, Justin Reed Additional Design Jeremy Stuart Music Mark Walk writer Kevin Walsh http://chadashley.com/Dr-Pepper-End-Tag-1 http://chadashley.com/following/chadashley.com/Dr-Pepper-End-Tag-1 Tue, 29 Nov 2011 23:31:07 +0000 Chad Ashley - Creative Director 2383789 Digital Kitchen was asked to create a fully CGI end tag showcasing both Diet and Cherry Diet Dr. Pepper. Every droplet of moisture and ice was artfully placed and animated to achieve maximum refreshment and satisfaction. Client Dr. Pepper Role Creative Director, CG Supervisor, Look Dev Executive Producer Jeff Brecker Producer Colin Davis CGI Todd Kumpf, Justin Reed, Tim Little Compositing Jason Esser, Todd Kumpf http://chadashley.com/Coach-Poppy http://chadashley.com/following/chadashley.com/Coach-Poppy Tue, 29 Nov 2011 21:43:29 +0000 Chad Ashley - Creative Director 2383224 For Coach's first step in the television commercial world, I helped fellow Digital Kitchen designer/director Jeremy Stuart by creating all the digital product for this beautiful, elegant spot. Client Coach Role CG Supervisor, Product Look Development Creative Director Jeremy Stuart, Elliot Lim Executive Creative Director Camm Rowland Executive Producer Jeff Brecker Producer Colin Davis Director - Live Action Jeremy Stuart Editor Jeremy Stuart, Nate Pence Director of Photography Scott Theile Colorist Jeremy Stuart CGI Todd Kumpf, Justin Reed, Tim Little Animation Jeremy Stuart, Elliot Lim http://chadashley.com/52-Stories http://chadashley.com/following/chadashley.com/52-Stories Tue, 29 Nov 2011 21:34:49 +0000 Chad Ashley - Creative Director 2383167 <img src="http://payload4.cargocollective.com/1/0/7839/2383167/Lobby_Wire_v03_0000_640.jpg" border="0" width="640" height="360" width_o="1920" height_o="1080" src_o="http://payload4.cargocollective.com/1/0/7839/2383167/Lobby_Wire_v03_0000_o.jpg" align="left" /> <img src="http://payload4.cargocollective.com/1/0/7839/2383167/photo 2_640.JPG" border="0" width="640" height="625" width_o="1920" height_o="1876" src_o="http://payload4.cargocollective.com/1/0/7839/2383167/photo 2_o.JPG" align="left" /> <img src="http://payload4.cargocollective.com/1/0/7839/2383167/photo 3_640.JPG" border="0" width="640" height="625" width_o="1920" height_o="1876" src_o="http://payload4.cargocollective.com/1/0/7839/2383167/photo 3_o.JPG" align="left" /> <img src="http://payload4.cargocollective.com/1/0/7839/2383167/photo 4_640.JPG" border="0" width="640" height="625" width_o="1920" height_o="1876" src_o="http://payload4.cargocollective.com/1/0/7839/2383167/photo 4_o.JPG" align="left" /> <img src="http://payload4.cargocollective.com/1/0/7839/2383167/photo 5_640.JPG" border="0" width="640" height="625" width_o="1920" height_o="1876" src_o="http://payload4.cargocollective.com/1/0/7839/2383167/photo 5_o.JPG" align="left" /> <img src="http://payload4.cargocollective.com/1/0/7839/2383167/photo 6_640.JPG" border="0" width="640" height="625" width_o="1920" height_o="1876" src_o="http://payload4.cargocollective.com/1/0/7839/2383167/photo 6_o.JPG" align="left" /> <img src="http://payload4.cargocollective.com/1/0/7839/2383167/photo 7_640.JPG" border="0" width="640" height="625" width_o="1920" height_o="1876" src_o="http://payload4.cargocollective.com/1/0/7839/2383167/photo 7_o.JPG" align="left" /> A beautiful and complete 360 campaign completed at Digital Kitchen for the Cosmopolitan Hotel and Casino of Las Vegas. What started out as an experiential piece for their gorgeous lobby video-columns, turned into a :30 spot and a complete social media campaign. The concept playfully captures the viewers imagination and challenges them to tell us their own elevator stories. Awards Bronze Chicago Addy Award Client Cosmopolitan of Las Vegas Role Concept, Creative Director, Director, CG Supervisor Executive Creative Director Anthony Vitagliano Executive Producer Jeff Brecker Producer Brian Behling Editor Mark Bashore, Nate Pence Director of Photography Jonathan Sela Line Producer Melissa Murphy Colorist Jeremy Stuart CGI Todd Kumpf, Justin Reed, Tim Little Compositing Jeremy Stuart, Todd Kumpf Additional Design Jeremy Stuart Additional Concepting Kevin Walsh Press Coverage Ad Age's Media Vanguard AdWeek - Anything Can Go Down 52 Stories Tumblr Feed